Ivan Misner, Guest Author
As every good networker knows, one of the fastest ways to grow your business quickly and successfully is through word-of-mouth marketing. That’s the fundamental reason networkers attend networking events. And people who have made a science of systematic networking keep six essentials in mind. Each time they attend an event, they have 1. a purpose, 2. a goal and 3. a plan, and they make sure to 4. execute the plan, 5. evaluate their efforts and 6. follow up on all contacts.
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Copyright © 2009 – Ivan Misner. Reprinted with permission. Called the father of modern networking, Dr. Ivan Misner is the Founder of BNI and the senior partner for the Referral Institute. He has written nine books, including his recently released New York Times best seller, Truth or Delusion? Busting Networking’s Biggest Myths. Adapted from the article, “Attending Networking Events.”
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