If you attend a networking event to sell your services, do everyone a favor and leave!
If you have dollars signs in your eyes, you are very easy to spot. Many people misunderstand the purpose of networking. If you think that networking is about selling your services, you are wrong.
It’s about building solid business relationships! You are there to build and cultivate referral relationships.
Let’s review my definition of networking:
Networking is. . . using your creative talents to help others achieve their goals as you cultivate a network of people strategically positioned to support you in your goals. . . expecting nothing in return! – Larry James
So. . . what’s this about expecting nothing in return? Often we expect people who we help to help us. That would be nice. And it doesn’t always work that way. Some people are in better positions to help some than others. Just give. That’s the key! Just give. Willingly.
To use networking as an effective business tool; to use it to help you make productive business links, you must first grasp the true concept and engage in it relentlessly. Network all the time.
Give of yourself for the simply joy of it; what you cast upon the waters is multiplied abundantly in return! – Michael B. Beckwith
It will come back to you. Help people and you get helped! Have no expectations about where your assistance should come from. Just give. And keep on giving. It will come. . . often when you least expect it and when you most need it.
Here is the bottom line. Answer this question from Mac Cassity: What would you rather have, 100 sales, or 100 people referring your business on a regular basis?
Never stop networking.
Copyright © 2009 – Larry James. Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Visit ” Networking HQ!”
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