Make your business stand out. “An ‘elevator’ introduction is not meant to be a sales pitch,” says Sam Horn, communication consultant and author of “Pop! Stand Out in Any Crowd.”
“The best way to capture interest in your small business is to ask an engaging, relevant question,” she says.
Thanks to Karen E. Klein for interviewing her on why “Elevator Speeches are NOT Supposed to Be Sales Pitches” for BusinessWeek.com. In this short podcast, they discuss a way to introduce yourself that leads to meaningful conversations and connections.
Take some time and click on the following link to listen to this interview. Click here! – (Requires QuickTime 7 or iTunes)
Bonus Resource: “Do You Have an Effective “30 Second Connection?”
Copyright © 2009 – Sam Horn. Sam Horn is an award-winning communication/creativity consultant with a 20 year track record of results with an international clientele including Fortune 500 Forum, Young Presidents Organization, Hewlett-Packard, NASA, Kaiser Permanente, National Governors Association, KPMG, Boeing, Intel and Capital One. She was selected (along with Tom Peters, Seth Godin and Jim Collins) to be a featured speaker at INC Magazine’s annual 500/5000 convention honoring the top entrepreneurial organizations in the country. Visit her Website.