Donna Fisher, CSP, Guest Author –
Once a good introduction has been made, the follow-through with people is the most critical factor in word-of-mouth marketing. Following are some ideas for honing a new relationship:
Stay in Touch – After meeting people, be sure to send them a personal note. It can be a thank you, a confirmation of the next meeting, an invitaion to a business group breakfast or it may include an interesting article that pertains to their business.
Make 10 Calls Each Week – Be sure to practice good listening skills and don’t do all the talking.
Play Fairly – Take a unique approach and think about ways to refer business to others. They will be inclined to return the favor.
Be Appreciative – Don’t forget to thank others for business leads.
Thinking of You – It’s important to occasionally call friends, clients and associates for no other reason than to say, “Hi.” This type of call will keep the communication lines open without a sales pitch.
Use High Tech Communications – High tech tools can be utilized to touch others in today’s changing marketplace. Many prefer to use e-mail, so it’s important to have e-mail addresses. Ensure that databases are updated and organized regularly.
Develop Friendships – Look for opportunities to develop a personal and professional friendship. Friends not only will enhance business, but they can bring balance to the pressures of work.
BONUS Article: Your Networking Fortune is in Your Follow-Up!
Copyright 2009 – Donna Fisher – Reprinted with permission. Donna Fisher, CSP (Certified Speaking Professional), is a professional speaker, trainer and author of Power Networking: 59 Secrets for Personal & Professional Success. She teaches people skills essential for business success. For further information: www.DonnaFisher.com or 800-934-9675.
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