Push! Push! Push!
Some people think that if they push themselves to their limits, they will achieve positive results. The truth is that this is counterproductive, especially when networking. Non-Savvy networkers try to do it all on their own – and they struggle. Their networking expectations are out of whack with reality. They underestimate just how important networking is and fail to take time to learn the ins and outs of business networking.
They are not good at social networking mainly because they confuse networking with selling. If you are looking for business today from the people you meet, that is selling. Successful networking builds your business for tomorrow. Training? What training? They often give up and quit saying networking didn’t work for them.
Slow down. Think!
ef·fort – ˈe-fərt, – fort\
1 : conscious exertion of power : hard work
2 : a serious attempt : try
3 : something produced by exertion or trying
re·sult – \ri-ˈzəlt\
1 : to proceed or arise as a consequence, effect, or conclusion
Savvy networkers work their community, identifying challenges and creating a plan for moving forward. At networking events, people feel their presence when they walk into a room. They have a high sense of self-worth. They continually hone your people-reading skills so they can network in the other person’s comfort zone. They study strategies from the masters. They focus on building long-term alliances. They are good at getting results.
While it does take effort to get results, to help you get results more quickly it is wise to learn how to focus your energy on getting results rather than expending effort in wild and crazy ways. Attending every networking event in your area is often a waste of effort because it takes time to build relationships and building relationships is what networking is about.
When you collect a hundred business cards from several networking events it is impossible to decide who to follow-up with. This makes you think you are doing networking because of the effort it takes to get them, but the longer they sit on your desk waiting for you to follow-up with, the more frustrated you become.
If you expend less effort by attending a networking group that can help you focus on the people who are in a position to help you the most, then you can get down to the real business of results. Have one-on-one meetings with those that show promise. Seek to build the relationship first.
The key to getting and giving quality referrals is to have one-on-one meetings with people in your network to learn more about their businesses and the level of service they provide. It also allows them to get to know you on a more personal level.
Sometimes the best results do not come from the actual one-on-one connection but from someone they know that is in a better position to help.
The advantages of business networking has evolved exponentially in the last few years. People who are still bound by traditional ways of networking are being left behind. Just remember that you are not in this alone. Your community of friends in your networking circles are there to help.
BONUS Article: Get Better Results by Networking in Other Person’s Style.
Copyright © 2010 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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