How do you get someone to remember you from all the other people they met at the very same networking event?
Offer to help others is one way. “How may I help you?” is a great question to get the conversation started. It demonstrates interest. And. . . you must focus your full attention on their answer.
At a recent networking event, I asked a couple of guys, “Where else do you normally network?” That is another good question.
They both looked at each other and admitted that it was their very first time to network. It was a great opportunity for me to offer a few tips. I mentioned this networking BLOG and several other places where they could learn more about the “how tos” of networking.
I then introduced them to a friend whose background was in promotion. Since they were starting their own business this was a good match.
When you ask this question, you can also learn about other networking groups and events that may open up other opportunities for you. I offered a few names of groups to help me make a more memorable connection with them and moved on to to mingle with more of the guests.
The next morning I received a phone call from one of these men inquiring further about one of the groups I had recommended and thanking me for spending some time with them.
Networking is less about meeting new people than having the people you meet remember you after they get back to their office. Many networking events unfortunately seem more like a reunion with friends rather than business mixers. Acknowledge your friends and make a special time to get together with your friends some other time.
The strength of your network depends on what type of relationships you build. It’s not about YOU! Business networking is about relationships. Most people prefer to do business with people they know or with people who were recommended by someone they know and trust. There is a certain art and science to networking. Hold the sales pitch. It’s not yet time.
It’s more important to make an good first impression, hopefully a memorable one, not a sale! Be patient – it may take running into that person a few times over the next couple of months or even years before they feel comfortable enough to refer someone to you or even do business with you. If you are in business for the long-haul, you can wait.
Networking is a process that takes time, but if approached in the right manner, your attitude, time and effort can lead to significantly increased business referrals making it a worthwhile and rewarding venture. You can share ideas, comment on experiences, learn new things, ask relevant questions and gain helpful tips, as well as useful knowledge of the potential pitfalls.
The power of your network begins and ends with YOU! One of the keys to success in networking is not what you know, or who you know, it’s who remembers you!
Copyright © 2010 – Larry James. Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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