Settle down children. . . it’s time for reading class! 😉
If you are in sales and haven’t read, “Green Eggs and Ham” by Dr. Seuss (real name: Theodor Seuss Geisel) before or if you have read it and haven’t read it again lately. . . it’s time to read it again. This timeless Dr. Seuss classic was first published in 1960. Short on words (only 50 words), but an unlimited exuberance of illustrations in full color. A book about the value of persistence and much more for you networkers.
What can you learn about networking from a children’s book?
Persistence pays off. Be relentless in your pursuit of things. In “Green Eggs and Ham,” it was through persistence that Sam-I-Am finally got the unnamed character to try the green eggs and ham. Sam is not fazed by the noes he receives. He simply offers the same item in a different package (with a goat, with a boat, with a box, with a fox, etc.). Smart!
In real life, Dr. Seuss’s first children’s book, And to Think That I Saw It on Mulberry Street, was rejected 27 times before being published by Vanguard Press.
Try it. You just might like it. In “Green Eggs and Ham,” when the unnamed character was surprised to find out that he actually likes green eggs and ham once he tried them. You just never know until you try. Hesitating about diving into the deep end of the Networking pool? Some people are determined not to have a new experience. Don’t let that be you.
• Trying new things
• Peer pressure
• Respect of others’ opinions
• “No” doesn’t necessarily mean “No.”
If you need an increase in sales, focus on the sales skills learned in this short but powerful book. Here is little ole Sam trying to “sell” Green Eggs and Ham. He runs into obstacle after obstacle. . . actually about 14 obstacles during his sales process. Every “no” gets you closer to yes. As a matter of fact, everything you do either moves you closer to what you want or further away from it. FOCUS! And in the end persistence pays off.
“Kid, you’ll move mountains! Today is your day! Your mountain is waiting. So. . . get on your way!” ~ Dr. Seuss
What are green eggs and ham? They are ideas and opportunities. The same ones your colleagues had that got shot down. The same ones you had but were also dismissed. Next time someone has an idea or opportunity, try it! Try them and you may, I say.
While “Green Eggs And Ham” may be about not letting first appearances deceive you, there’s actually a deeper truth in that parable. Yes, realizing that we shouldn’t let our preconceived notions influence all of our decisions is important, but even more important is that persistence pays off.
“Running east all day looking for a sunset shows persistence; it’s also really stupid.” ~ Tony Robbins
Always remember, persisting ineffectively is worse than giving up a useless strategy and looking for a better one.
Although I have focused on sales in this article. . . I would be remiss if I didn’t remind you that business networking is NOT about making sales. It’s about building long-term relationships that may eventually lead to sales.
Next, get a copy of this book and read it out LOUD again and again. It’s a quick read (50 words), so don’t tell me you don’t have time. Surprise your sales group and read it to them in a sales meeting. If you have children. . . read it to them.
Now. . . proceed with vigor and persistence.
BONUS Article: Read, “Lessons Learned from Dr. Seuss”
“Green eggs and ham. . . A day’s work for a chicken, a lifetime commitment for a pig.” 😉
Copyright © 2011 – Larry James. Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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