Networking HQ BLOG with Larry James

Saturday, March 19, 2011

How to be a Smokin’ Hot Piece of Brain Candy!

Filed under: Networking Tip,Video — Larry James @ 7:00 am

Scott “The Nametag Guy” Ginsberg, Guest Author

Are you brain candy or eye candy?

Eye candy is an idiom of physical attractiveness that means “someone with high visual appeal, yet little or no substance.”

cerebralcortexThink Vin Diesel and Paul Walker in The Fast & The Furious.

Think Cameron Diaz, Lucy Lu and Drew Barrymore in Charlie’s Angels.

Those movies were easy on the eyes. Fun to watch. No brainers. Mindless entertainment.

In other words, they didn’t exactly stimulate your, um, cerebral cortex.

Brain candy, on the other hand, is a less common term. When you google the phrase, about a million hits come up, but few point to an actual definition.

Brain candy is an idiom of psychological attractiveness that means “someone with high mental appeal AND significant substance.”

scottginsburg2Here’s how it works:

Brain candy is more ENDURING. – Because when you’re 65, your butt won’t look so hot.

Brain candy is more ATTRACTIVE. – Because it actually takes hard work; not just money, genetics and clothes.

Brain candy is more EQUITABLE. – Because it makes you, your brand and your organization more valuable every day.

Brain candy is more MARKETABLE. – Because customers will pay LOT of money for you to rock their (mental) world.

Brain candy is more APPROACHABLE. – Because when you’re aligned with smart people, you look smart. And that IS sexy.

Brain candy is more MEMORABLE. – Because while physical attractiveness captures someone’s EYE for a few minutes; psychological attractiveness capture someone’s BRAIN and HEART forever.

REMEMBER: Eye Candy eventually loses its flavor. Brain Candy stays sweet forever.


Copyright © 2011 – Scott Ginsberg. Scott Ginsberg is a professional speaker, “the world’s foremost field expert on nametags” and the author of “HELLO my name is Scott” and “The Power of Approachability.” He speaks to companies and associations who want to become UNFORGETTABLE communicators – one conversation at a time. He’s “That Guy with the Name Tag.” Visit his BLOG.

Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. –

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.


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