“Eighty percent of success is showing up!” – Woody Allen
“I don’t have the time!” Oh, really? You don’t have time to be places that could make a difference in your career, your relationships and your life? You never have time to do the things you don’t want to do.
Look at the benefits. People buy benefits. You do nothing unless there is a benefit in it for you. Right? You will show up when you decide that the benefits far outweigh the reasons you think you don’t have the time.
Some of the benefits of showing up are:
Making new friends & meeting interesting people
Contributing to others
Allowing others to make a contribution to you
Exchanging new ideas
Social or personal reasons
Learning more about your business
Learning more about other people’s businesses
Discovering something new
Personal and professional development
. . . And the list goes on.
Never be too busy to show up. Schedule time for showing up. Have you ever heard the comment, “If you want something done, give it to a busy person.” Have you every wondered why that is? Perhaps it’s because they have learned to plan their day, set priorities and faithfully work their plan. There is a lesson to be learned here. If successful people can find the time to do the things that are important, consider that it might also work for you.
Many people use business meetings, Chamber “After Hours,” conventions, association meetings, trade shows, Junior Chamber of Commerce meetings, civic gatherings, etc., as functions at which to prospect; to look for new customers. That is never my priority, although you will often find me at those meetings.
It has been my experience that a much better way to maximize your networking efforts is to use this time as an opportunity to develop important new business contacts, not prospects, although often prospects show up where you least expect them. The emphasis must be on developing new business
connections. Think of networking as word-of-mouth marketing. It is creating buzz that creates biz. It is a lot more cost effective than buying expensive gifts for your clients, radio commercials or Super Bowl tickets.
“Never bother going anyplace where they won’t remember you were there!” – Raquel Welch
Are you getting the idea? Show up. Be seen. Be places that count. Choose those places carefully. Show up where there is the possibility for a “win-win” situation.
Wherever you show up, be friendly. Smile. Acknowledge others. Don’t be selective. Say hello to people you don’t know. Do it everywhere. Go out of your way to cheer up a sour puss. Be a bearer of “good” news. Cheer people up. Offer a few words of inspiration. Say nice things to people. Be a crowd pleaser.
Show up at networking groups. This kind of group used to be called tips clubs, leads clubs, etc. Don’t overlook this group. It can be a very profitable group in which to be active. Networking groups usually meet for breakfast or lunch on a weekly basis for the primary purpose of exchanging business leads. There is only one real estate salesperson, one attorney, one insurance salesperson, one printer, one accountant, etc. With only one person in each classification, you never have to divide your loyalties.
Your local Chamber of Commerce or library may have a list of networking groups. Choose this group carefully. These people will become some of your best resources for business leads. Building effective personal and business alliances through networking will enhance your bottom line.
Here are a few other groups to consider.
Chamber of Commerce “After Hours”
Community service clubs
Church or Synagogue
Copyright © 2011 – Larry James. Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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