Andy Lopata, Guest Author
When we go along to networking events most of us look at who is present and ask ourselves who we need to speak to, who our potential customers are and who we consider to be a waste of time. This approach can severely hamper our prospects as we may write off people who can prove to be the perfect introducers for us or spend too long trying to sell to someone who may never want to buy.
The people who you meet at networking events have the ability to connect you to many types of people, from housewives and school teachers, through engineers and nuclear scientists to the Chief Executive Officers of global corporations.
When you first meet someone you can have no way of knowing how they may be able to help you, or to whom they may be able to connect you. You will not know when they may be the key contact you need or what they could do for you in future.
It may be that there is no clear connection between the two of you, yet they could be the ideal person to refer to someone else in your network or you may know the perfect person to help them.
A name badge or a business card is not going to tell you this. It takes time to speak to people, to ask them questions and get to know them before it becomes clear how they fit into your network.
From the book, “…and Death Came Third!” by Andy Lopata.
Copyright © 2011 – Andy Lopata. Reprinted with permission. Labeled “Mr Network” by The Sun, Andy Lopata was called “one of Europe’s leading business networking strategists” by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine “The National Networker,” as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association. Visit Andy’s Website and BLOG.
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