Andy Lopata, Guest Author
UK Business Networking Strategist and author of “Recommended: How to sell through Referrals and Networking,” Andy Lopata, explains why simply attending as many networking events as possible can be counter-productive, and how best to get referrals from networking groups.
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Copyright © 2011 – Andy Lopata. Reprinted with permission. Labeled “Mr Network” by The Sun, Andy Lopata was called “one of Europe’s leading business networking strategists” by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine “The National Networker,” as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association. Visit Andy’s Website and BLOG.
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