Networking HQ BLOG with Larry James

Tuesday, December 20, 2011

No One Ever Bought Anything in an Elevator!

Filed under: 30 Second Connection/Elevator Speech,Guest Author Articles — Larry James @ 8:30 am

Seth Godin, Guest Author

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

BONUS Articles: Elevator Speech – Your Branding Statement
No One REALLY Cares What You Do!
Do You Have an Effective “30 Second Connection?”

Copyright © 2011. Seth Godin. Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Seth is the founder of The Domino Project. Check Seth’s Blog.

Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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1 Comment »

  1. […] Articles: No One Ever Bought Anything in an Elevator! Do You Have an Effective “30 Second […]

    Pingback by Network in Elevators! | Networking HQ BLOG with Larry James — Thursday, September 12, 2013 @ 7:31 am | Reply


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