Networking HQ BLOG with Larry James

Saturday, December 24, 2011

Referral Chains Create a Stronger Business Network

Filed under: Networking,Referrals/Leads — Larry James @ 8:00 am

Most successful networkers know hundreds of people who are in some way connected to hundreds of other people. Tap into that very special network and you can expect wonderful things to happen.

referralchains“A referral chain is created by simply asking someone you know to introduce you to someone else for a specific purpose, then repeating the process over time. When it happens naturally, it’s serendipity. By cultivating more of these relationships, you can skyrocket your business growth.” – Bill Ringle

I’ve often said that you can find out anything you want within 5 contacts in your own personal network. In other words, everyone knows someone who knows someone who knows someone, etc. Never be afraid to utilize the connections you and others have to build your referral chain to its greatest advantage.

If you take into account people with whom you’ve done business or supported, such as vendors, past clients, and associations, the speed in jump starting a business relationship adds up very quickly. Once you really decide to grow your business and can see the way that referral chains work, you’re much more committed to developing them ever more deliberately and skillfully.

referralsReferral chains are comprised of individuals who have banded together to help each other by building on each others experience and reputations. When someone offers you a referral or resource, obviously your first step is to say, “Thank you.” Recognizing and reinforcing their positive behavior among your friends encourages them to repeat that behavior. Call the person who referred you and tell them how their positive behavior is helping the people they introduced to you. It takes a little time to do this, but it is well worth it.

I would encourage you to not just thank people who give you referrals, but to link your referral chain with e-mail, telephone calls going back as far as the chain reaches, whether it’s one, two, five links, or even more.

For a better understanding of “referral chains,” read an article by Bill Ringle, “Secret Advantage: Referral Chains – Create a Stronger Business.”


Copyright © 2011 – Larry James. Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

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