Networking HQ BLOG with Larry James

Saturday, March 17, 2012

“What’s in it for me?”

Filed under: Attitude,Change — Larry James @ 7:00 am

I hope this is not the attitude you have when you are networking!

Sadly, this is often the norm. Often typical of self-centered business people.

BrianTracySome say we live in a time when too many people ignore the wants and needs of others and instantly wonder about their own loss or gain in every situation.

“Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” ~ Dr. Martin Luther King Jr.

That means catch yourself shrugging off another person at a networking event and make an effort to smile and say hello. If you give up on the attitude of “what’s in it for me,” and contribute… the entire dynamic changes.

Contribute means digging a little deeper than a smile and a hello; it means finding ways that you might be able to assist them in their struggle. It means opening up to the possibility that coming from a place of authenticity will ultimately be a great gift to yourself and all those you come into contact with.

I like to engage others at networking events with the attitude of “how can I use some of my experience and resources to help those who truly need help.” The result? More genuine friends to add to my network of support. To me that is what networking is truly about.

“Seek those whose first reaction is collaboration, not those whose first reaction is ‘what’s in it for me!'” – Thom Singer

Encourage others to jump on this bandwagon. When you reach out to others in a sincere effort to help, you both benefit from the encounter.

Engagement has to start before people become part of your network of support. Engagement needs to happen from the start of the potential relationship; it needs to happen as part of your intent to give assistance and to get involved.

Can you see how you both will quickly recognize the benefits being offered? People are cautious to the point that we are missing opportunities. A gentle shift in an attitude can swiftly change the relationship to one of collaboration.

It is your role to improve and innovate the networking experience, and to incite and encourage others to learn how networking can be done better.

That is what’s in it for you!

Larry’s Note: A special “thank you” to Marcia Mauskopf, Photographer, for posting the Brian Tracy quote on Facebook. It was the inspiration for this article!


Copyright © 2012 – Larry James. From the chapter, “Be Coachable!” in Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. –

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  1. […] up on the attitude of “what’s in it for me,” and contribute… the entire dynamic changes. Read on curious networker……………………… Comment on Posts and Events comments This entry was posted in Business Networking by admin. […]

    Pingback by “What’s in it for me?” | Networking Advocate | Business Networking Events — Sunday, March 18, 2012 @ 2:28 pm | Reply

  2. Larry, you are right on. The follow up piece is critical too – making sure that you continue to focus on what value you can add (instead of sell) to the other person will build the relationship, credibility and trust.

    Comment by Lora Crestan (@LinxCoach) — Saturday, March 17, 2012 @ 7:26 am | Reply

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