Shame on you!!
Let’s get straight to the point.
If you are in business you must make time and and take time for networking. Period.
If you are a regular reader of this networking blog, you should already know that networking IS worth it.
We are all given 24 hours in a day, so what sets the average business person apart from the highly successful business person is their ability to prioritize the 24 hours they are given.
Many people waste a lot of time trying to attend every networking meeting or event that they get notice of and as a result not much gets accomplished. It’s important not to burn out by trying to attend a lot of different groups. That doesn’t usually work. Don’t waste time!
It’s best to pick one group and focus all your attention and energy on developing relationships with the members of that group. The most effective groups meet about once each week. Put the meet up date on your business calendar and never make any excuses for not being there. Consistency is one of the keys. Other members need to see you there on a regular basis. Go early and stay late. There is no such thing as being “fashionably late” when networking. Some of the most effective networking is accomplished after the meeting is over – just hanging out with other members and getting to know them better.
You cannot make “long-lasting’ business relationship when you are jumping from one group to another.
Attending one major event perhaps once a month is okay too. However, I have found that there is not to much networking going on there. There are lots of people, most of which will push a business card in your hand and do their best to get to to buy their products and services. I don’t know about you but I seldom, if ever, do business with anyone I just met and especially someone who is only interested in themselves.
The biggest percentage of people in smaller groups demonstrate their interest in you. They focus on building the relationship first – the right way! Remember that you get to choose not only which relationships you want to nurture, but also how close each relationships will be and how you will stay connected. Choose wisely.
Carefully choose the relationships in which you invest your precious time and energy to ensure that your success isn’t slowed and so that you experience a positive return on your investment.
Other than the one meeting a week, the rest of your time should be focused on your business, following up with one-on-one meetings with customers and clients and the members of your group and other business activities that are important to your success. Networking in but one part of your business – it is not the only thing.
Tick, tock, tick, tock!
Don’t let not having enough time stop you from building a strong network. You DO have the time. Prioritize and use your networking time wisely.
Copyright © 2012 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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