In networking groups everyone is familiar with the time usually given to each member at the beginning of the meeting to give your 30 Second-connection. It’s a time when you can toot your own horn.
There are four important elements to an effective “30 second connection.”
1. Your name.
2. The name of your business.
3. Specifically what you do and how it can help others!
4. What kind of business leads you are looking for.
You must learn to present a well refined description of you and your business in just 30 seconds. Some groups allow one minute, but for it to be effective and something that helps people remember you must tell it in a crisp, clear sound byte. It’s your branding statement. State is well.
The primary intention of networking in a group is to develop close personal relations that allow for the “exchange” of business leads. Notice I said exchange. Focus! Focus on looking for and giving lots of quality business leads to others in your network.
A networking group is NOT a social club. While it’s nice to visit with our friends, but we must never forget the real reason we attend networking meetings.
There is a chapter in my networking book, “Ten Commitments of Networking” called, “Say, Thank You.” We must remember to give recognition to those in our group who have given us business leads – and allow others in our group to hear it. When you receive a business lead that leads to business, we all remember to tell them “thank you,” however how often do we remember to acknowledge them in front of the group. This is important because it helps to reveal their character and allows others to move them up a notch on the competency scale. That is how we begin to like and trust others in our group enough to begin to refer them to our friends.
Do not do this on the spur of the moment. Think about how you can give the kind of thanks that truly expresses how you really feel. “WoW! Jenny said some really great things about me to her friend that all I really needed to do was show up and make the sale. Thanks, Jenny!” “A special shout-out to George for a great business lead to his friend, Sam.” Be creative. Make your “thank you” special.
After you present your “30 second connection” might be a good time to sneak in some praise for someone who gave you a lead or did something special for you.
Your group may want to devote a special time during the meeting to allow for lead acknowledgements.
BONUS Article: Do You Have an Effective “30 Second Connection?”
Copyright © 2012 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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