Networking HQ BLOG with Larry James

Saturday, October 27, 2012

What’s Your Brand’s Baker’s Dozen?

Filed under: Contribution,Networking — Larry James @ 8:30 am
Tags:

Scott Ginsberg, Guest Author

It started out as an insurance policy.

By adding one additional cookie to the order, bakers protected themselves against accidentally short weighting customers, paying severe government fines, losing a hand to an axe, having an ear nailed to their shop door and becoming known around town as a dishonest businessman.

Of course, that was seven hundred years ago.

Now they call it a baker’s dozen because they care.

Because that one extra cookie, that one purposeful, tactile expression of effort, which only rounds out to about eight percent extra dough, is worth giving away to the customer as a thank you for spending their dough on the first twelve.

What’s your brand’s baker’s dozen? What meaningful, memorable and meditated bonus do you offer at the end of every transaction?

It doesn’t have to be about labor and time, just intention and attention.

That’s the only insurance policy your brand needs.

BONUS Article: Give!
BE Contribution!

scottginsburg2netHQ

Copyright © 2012 – Scott Ginsberg. Scott Ginsberg is a professional speaker, “the world’s foremost field expert on nametags” and the author of “HELLO my name is Scott” and “The Power of Approachability.” He speaks to companies and associations who want to become UNFORGETTABLE communicators – one conversation at a time. He’s “That Guy with the Name Tag.” Visit his BLOG.

Larry James is a Professional Speaker, Author and Coach. Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

letsbefriends2

Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationship BLOG” at: http://CelebrateLove.wordpress.com/
Follow Larry’s “Wedding BLOG” at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s “Authors & Speakers” BLOG at: http://www.AuthorsandSpeakerNetwork.wordpress.com/

Advertisements

1 Comment »

  1. […] It started out as an insurance policy. By adding one additional cookie to the order, bakers protected themselves against accidentally short weighting customers, paying severe government fines, losing a hand to an axe, having an ear nailed to their shop door and becoming known around town as a dishonest businessman. Read the entire article…….. […]

    Pingback by What’s Your Brand’s Baker’s Dozen? by Scott Ginsberg | Networking Advocate | Business Networking Events — Friday, November 2, 2012 @ 3:15 am | Reply


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: