Scott Ginsberg, Guest Author
It started out as an insurance policy.
By adding one additional cookie to the order, bakers protected themselves against accidentally short weighting customers, paying severe government fines, losing a hand to an axe, having an ear nailed to their shop door and becoming known around town as a dishonest businessman.
Of course, that was seven hundred years ago.
Now they call it a baker’s dozen because they care.
Because that one extra cookie, that one purposeful, tactile expression of effort, which only rounds out to about eight percent extra dough, is worth giving away to the customer as a thank you for spending their dough on the first twelve.
What’s your brand’s baker’s dozen? What meaningful, memorable and meditated bonus do you offer at the end of every transaction?
It doesn’t have to be about labor and time, just intention and attention.
That’s the only insurance policy your brand needs.
Copyright © 2012 – Scott Ginsberg. Scott Ginsberg is a professional speaker, “the world’s foremost field expert on nametags” and the author of “HELLO my name is Scott” and “The Power of Approachability.” He speaks to companies and associations who want to become UNFORGETTABLE communicators – one conversation at a time. He’s “That Guy with the Name Tag.” Visit his BLOG.
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