Networking HQ BLOG with Larry James

Thursday, November 8, 2012

No One Ever Bought Anything on an Elevator!!

Seth Godin, Guest Author

If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re doing everyone a disservice. I’ll never be able to see the future through your eyes this quickly, and worse, if you’ve told me what I need to know to be able to easily say no, I’ll say no.

The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real.

“I quit my job as an Emmy-winning actress to do this because…” or “Our company is profitable and has grown 10% per week, every week, since July,” or “The King of Spain called me last week about the new project we just launched.”

More conversations and fewer announcements.

BONUS Articles: Articles about Elevator Speeches (I call them “30-second connections!”)

Copyright © 2012 – Seth Godin. Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Visit Seth’s Blog.

netHQLarry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

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2 Comments »

  1. […] Articles: No One Ever Bought Anything on an Elevator!! What’s YOUR Story? Do You Have an Effective “30 Second […]

    Pingback by Stop Selling, Start Connecting | Networking HQ BLOG with Larry James — Monday, May 26, 2014 @ 7:46 am | Reply

  2. […] The best elevator pitch doesn’t pitch your project. It pitches the meeting about your project. The best elevator pitch is true, stunning, brief and it leaves the listener eager (no, desperate) to hear the rest of it. It’s not a practiced, polished turd of prose that pleases everyone on the board and your marketing team, it’s a little fractal of the entire story, something real. Read on………………….. […]

    Pingback by No One Ever Bought Anything on an Elevator!! by Seth Godin | Networking Advocate | Business Networking Events — Friday, November 30, 2012 @ 3:55 am | Reply


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