Networking HQ BLOG with Larry James

Thursday, March 28, 2013

How Did You Learn to Network? ~ Video

When you first began to network did you attend workshops and seminars or find a networking mentor to learn all you could before you started networking? Or did you just hear good things about networking – maybe read a book about it – thought it sounded like a good idea and blindly started to attend networking events or groups to see what you could “get” out of it?

In this short video (3:22), Dr. Ivan Misner and his Business Networking and Sex co-authors discuss five different ways of learning to network and how, based on our worldwide survey of over 12,000 businessmen and businesswomen, one of the genders generally utilizes almost all five ways of learning to network while the other gender is not so diverse with their learning strategy.

MisnernetHQCopyright © 2013 – Ivan Misner. Called the father of modern networking, Dr. Ivan Misner is the Founder of BNI and the senior partner for the Referral Institute. He has written nine books, including his New York Times best seller, Truth or Delusion? Busting Networking’s Biggest Myths.

Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to “Networking HQ BLOG with Larry James” and receive a fresh networking article or tip every 4th day by e-mail. Click on the “Email Subscription” link on the right under the “search” box. You can unsubscribe anytime!

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Sunday, March 24, 2013

5 Ways to: Mentor and Be Mentored

Filed under: Guest Author Articles,Networking,Video — Larry James @ 8:30 am

Andy Lopata, Guest Author

Larry’s Note: As a Networking Coach I meet so many people at networking events that have no clue about how to network properly. They often complain that networking doesn’t work for them however they make little or no effort in educating themselves to learn the secrets of successful networkers. The solution? I recommend that you find a mentor to teach you the networking ropes. My friend, (and fellow networking professional), Andy Lopata tells you what to look for when you finally decide to get help!

NetSuccessAs a professional speaker I regularly urge audiences at my talks to find one, or even more, mentors to help them achieve their potential. I have several mentors myself and also mentor a small number of people. But a conversation recently made me think more closely about what are the key ingredients of a strong mentoring relationship. As ever, I turned to my network for their ideas and brought them together into 5 key tips for both mentors and mentees:

ONE: Clear expectations

Both parties need to have very clear expectations about what they want from the relationship. Before finding a mentor for yourself, understand exactly what you want them to help you achieve. Not only will such clarity help the mentor to help you, it will also provide the information you need to find the right mentor. The mentor also needs to understand why they are entering into the arrangement.

In some cases it will be a paid service they offer but in many others mentors provide their services voluntarily. They need to have a clear motivation to ensure that they are happy keeping mentoring appointments and maintain their interest over a period of time.

“The greatest thing you can do for another is not just share your riches, but reveal to them their own.” ~ Benjamin Disraeli

TWO: Good chemistry

It should go without saying that there should be mutual respect and rapport between the mentee and mentor. You don’t need to be close friends or even necessarily like each other. But the mentor needs to want the mentee to succeed, the mentee needs to trust the mentor’s advice and the two of you need to be working together to achieve a common goal rather than facing conflict after conflict. Mutual respect is a key foundation to allow the transparency and honesty, from both parties, that is essential to the success of a mentoring relationship.

The mentor’s role is to guide, provide honest feedback and to give the mentee the tools to make informed decisions. The final choice should always, however, be the mentee’s and the mentor should never seek to force an uncomfortable decision nor prescribe what they perceive to be the right route.

THREE: A structured approach

You can have informal mentoring relationships where you call for advice when you have a specific challenge you would like help and advice on. But formal mentoring arrangements need a structured approach where both parties agree on how frequently they meet, whether in person or virtually, and what they expect to happen at those meetings.

Be clear as well about what is expected of both the mentor and mentee between each session and how long the mentoring programme is expected to last for.

FOUR: Different strokes

Not everyone has the same learning or teaching style. Part of getting the chemistry right is ensuring that your styles match. The mentor should not impose their own style on someone who won’t respond, nor should the mentee expect the mentor to work with them in a way that they are not comfortable with.

As a mentee, be aware of your mentor’s boundaries. Just because they are there to support you does not necessarily give you permission to call them at all hours or several times a week. Agree boundaries in advance and honour them throughout the relationship.

FIVE: Allow for a change in direction

While you may go into a mentoring arrangement with clear objectives, the advice given or experiences during the course of the mentoring may lead to changes in where you want to go.

As a mentee, bring such potential changes to your mentor and ask for their advice and input. And mentors should be open to such changes, helping their mentee to weight up the pros and cons and reach an informed decision.

Andy’s Note: Thanks to Alan Stevens, Michael Birchmore, Fergus McClelland, Lubna Gem Arielle, Michelle Pritchard QJ, Amy Brann and Claire Boyles for sharing their top mentoring tips.

andy

Copyright © 2013 – Andy Lopata. Reprinted with permission. Labeled “Mr Network” by The Sun, Andy Lopata was called “one of Europe’s leading business networking strategists” by the Financial Times. The co-author of two books on networking, Andy is a featured columnist the US magazine “The National Networker,” as well as being regularly quoted in the national press. Previously, Andy was Managing Director of UK network Business Referral Exchange. Andy has since worked with companies from one-man bands to organisations such as NatWest Bank, Merrill Lynch and Mastercard to help them realise the full potential from their networking. He is a former vice-president of the Professional Speakers Association. Visit Andy’s Website and BLOG.

netHQLarry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Wednesday, March 20, 2013

How to Be a Red Ferrari in a Sea of Silver Cars

Do you have the “WoW” factor suitable for business networking? If you want to be noticed, you need to be different; you need to stand out in the networking crowd. Networking is less about meeting new people than having them remember you after you have told them who you are. It’s not just about making a great first impression, it’s about making a “lasting” impression.

Your assignment – if you choose to accept it – is to become a red Ferrari in a Sea of silver cars!

red-ferrariYou have to bring sizzle to the table. Be bold. Turn up the charm. Take a stand for who you are and what you represent. Don’t use buzz words or jargon. Plain English isn’t boring. It’s clear. It’s precise. Be clear.

Effective networkers are less concerned about what they might “get” in return for attending an event. They focus on helping others first! If you are more concerned about your ROI (return on investment) then you are missing the point. Getting yourself noticed expands your credibility and puts you in a better position to be a resource for assisting others. Networking is about helping others. Always ask, “How can I help you?

Professional networkers name names. When you meet someone, say your full name loud and clear, and try to use word association. I make it easy for them by saying, “Hi Joni (got her name from her name tag), I’m Larry James, the guy with two first names.” I’ve had people I’ve met track me down because they make the connection with “names” and “James.” Some get it wrong and call me Jim or James. I’m okay with that because I know they are trying to remember. When someone tells you his or her name, repeat it in the conversation as soon as possible. It demonstrates that you’re interested and it helps you to remember their name.

“First impressions are critical. When you stand out in the crowd, your status is elevated, you attract people to you, and you begin relationships in the way that ultimately increases the likelihood of people buying from you, hiring you, and refering to you.” ~ Larina Kase, PsyD.

Make a dazzling 30-second connection! Making your introduction all about you is dull and boring. Yawn. Ho-hum. Change it up. Insert humor (if it’s really funny!). An offbeat but memorable “elevator pitch” will help you stand out in the crowd. Beyond just giving a run-down of what you do in your 30-second connection, you should talk about something that makes you stand out or that might make someone interested enough to learn more about you. Your job title, e.g., “I’m a life coach” or “I’m a Realtor®,” will not set you apart from your competition or get you remembered! You must learn to captivate them with your words. Set yourself apart. Be the only person like yourself in the room!

Be well-dressed. The first thing that they will notice is your physical appearance. Clothes reflect yourself and your brand.

Engage others. We often evaluate people based on who they know. Instead of thinking about who you want to meet, think of who others want to meet and be their connector. This will assist you in becoming a powerful resource to others.

Be unique. Be sure you keep your word. No news spreads faster than the fact that you may be presenting yourself in a less than honest way. Just because you are unique does not mean that you are useful. Stand and deliver. No hype or stretching the truth. No telling half truths or misrepresenting facts in any way. Mean what you say and say what you mean. Speak only the truth. If you want respect, you must earn it!

Confidently share who you are with others. Be authentic. Push the envelope. People will be impressed with someone who is passionate about what they do. Amateurs tend to talk more than they listen. Don’t be a chatterbox! In networking, you should take the time to listen as much as you take the time to speak. Good relationships are rarely built when only one person dominates the conversation. Go back and forth. Ask good questions that do not require a yes or no answer. “Where else do you network?”

Whenever possible seek to be the speaker. When you have an opportunity to present yourself at a networking event or meeting, never let their minds wander while you are speaking. Be interesting. And for goodness sake, speak up. Pump up the volume. Face the people you are talking to. If you are holding a microphone hold it about 2 inches from your mouth and speak “clearly.” It is frustrating to try to get excited about someone who mumbles. If you want people to hear what you say you need to speak loud enough so everyone can hear you. Keep your listeners on track with short phrases like: “Let me explain why.” “And now comes the best part.” “Not only that…”

Stand tall, shoulders back, open posture, eye contact, and wear your best smile. Never fidget, sway or shift your weight repeatedly, jiggle change in your pocket, tap your foot, or scan around the room. Don’t talk all the time about your product, your service, your business. Because nobody’s that interested. Focus on which problems you can solve for them. How can your business provide a solution for what’s ailing them. Where is their pain? How can you fix it?

panel discussionNever insult your listener’s intelligence by stating the obvious. When everyone knows you are a Realtor, say it no more. It’s time to give them the latest info on the market or offer a tip about preparing their home for sale that blends with your marketing efforts. Talking only about your products bores your listeners. Talking about their problems grabs their attention. Talk about the hassle you prevent; the headaches you cure; and the glitches you can help them avoid. Don’t be clever. Be clear. No gobbledygook.

Discover ways to let others know you are there. You need every edge you can get. Always have some small bit of information to pass along that will help others. Share an article or a link to a Website you think they might like; one that may help them promote their business or introduces them to a new social media idea.

“Make a list of exciting things you can share with others throughout the event – like interesting clients or projects you’re working on or the fantastic book you just read. You don’t want to throw all of them out rapid-fire to everyone you meet, but having a few interesting points prepped will give you some talking points as your conversations flow organically.” ~ Susan Blond, The Daily Muse

Panel discussions are a great way to be in front of the people who count. Seize the moment to be on one. Know what you are going to say. Or, when listening to a panel discussion, stand tall, introduce yourself confidently, and ask a question of one of the panelists.

Never use profanity. Profanity grabs attention, but for the wrong reason. Be smart.

Don’t brag. If you’ve had many years of specialised experience or have won a prestigious industry award of excellence say so with humility. Go slow. Think before you speak. Be prepared. This “no brag” idea takes some practice. Consult with your closest friends in your network to get some ideas. Asking the advice of others also calls attention to yourself.

Be a souped-up Ferrari. Go faster, make more noise, stand out, and attract attention in a polished sort of way! Now, when someone at a networking event asks you who you are, you can proudly proclaim, “I’m a Red Ferrari!”

BONUS Articles: 6 Things Every Small Business Can Learn From Lady Gaga
It’s Really Okay to “Toot” Your Own Horn…
How to Brag About Yourself Without Turning Others Off
Do You Have an Effective “30 Second Connection?”

netHQ

Copyright © 2013 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to “Networking HQ BLOG with Larry James” and receive a fresh networking article or tip every 4th day by e-mail. Click on the “Email Subscription” link on the right under the “search” box. You can unsubscribe anytime!

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
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Saturday, March 16, 2013

Networking How-to: Overcome Fear and Just Be Yourself

Filed under: Fear,Guest Author Articles,Overcoming Fear — Larry James @ 8:30 am
Tags: , , ,

Kathy McAfee, Guest Author

Last week I had lunch with Allison, who is a member of my referral network team. We had seen each other at three team meetings over the past year or so, but we really didn’t know each other very well. I set a goal in 2013 that I was going to have a one-on-one networking meeting with each member of this important professional group. I have systematically worked my way through the roster and Allison was my last meeting. It’s been so rewarding that I think I’ll start from the beginning again.

F-E-A-RI have given similar advice to people who serve on nonprofit boards. Don’t just show up at meetings and do the work of the board. You need to make the effort to get to know each member of the board by sharing a one-on-one networking coffee, lunch or dinner. In addition to contributing your talent and lending your social capital to benefit the mission of the nonprofit organization, you benefit by building meaningful connections with influential people in the community.

Don’t personalize it

To my surprise, Allison told me that she was shy by nature and that in the past, she would get pretty worked up before going to large networking events. She shared with me the feeling that she had as she sat in her car in the parking lot of the event, “I would rather die than go inside and network.”

I asked Allison how she overcame her reluctance and fear of networking. She shared that it all got better for her when she realized that it’s not personal. “Everyone is in the same boat; everyone feels a similar level of anxiety about networking.” With that perspective, she was able to find her inner strength, get out of the car, and walk into the business networking event.

Understand their values and motivations

When networking Allison spends her energy talking with people and trying to learn about their values and motivations; what matters to them. These may not be questions you should start with right away, especially after meeting people for the first time. But, you can ask “what do you do in your free time? What was the last book you read?” to learn about what makes them tick.

Check out these more interesting questions that you can use at networking events- conversation starters.

In networking, people will often express their values and motivations indirectly to you by the things that they share and how they treat other people. Learning what is important to people (i.e., their values) and why they do what they do (i.e., their motivations) can give you a terrific platform to connect with them.

Be still

People often think that they have to be charismatic, outgoing and expressive at networking events. That can be quite scary and exhausting for people who are shy by nature or have an introspective personality type. The good news is that you don’t have to constantly be on the entertainment committee to be successful in networking.

Being still when you network means that you are not constantly moving, thinking, doing. You have freed yourself from the burden of multitasking. If you have five minutes before the meeting starts or your contact arrives, you are not busing yourself with emails, phone calls and other activity that gives you a temporary sense of productivity and self-importance.

You are still, in mind and body. You observe without judgment. You check in with your body to see what is going on inside of you. You are aware of your breathing. This state of stillness is a powerful place to be, and it will result in better networking connections for you.

You might also try what Allison does when she networks. She shared her secret with me: “If you look for what other people value and then communicate with them in a way that they understand, you will generally be successful with them.” She also told me, with some relief, “You don’t have to do all the talking yourself.” “You can be quiet, listen and be still. In fact, these are some of the most powerful things you can do when you network.”

BEyourselfBe yourself

During lunch, Allison expressed in interest in learning more about me. “Who is Kathy McAfee?” she asked me. All I could say is “I am.”

This may come as a surprise to many of you to know me as the professional who teaches other professionals how to perfect their pitch. I could have given her a compelling thirty-second elevator pitch that would position me and my business so clearly that she’d know exactly who to recommend me to. But I wasn’t in the mood to put on a show. I just wanted to be myself and to let this connection and this moment play out naturally.

As a result, my networking lunch with Allison was an inspiring and energizing moment that naturally yielded new opportunities. We connected, really connected. And we did so without having to be on our best behavior or presenting some kind of marketing illusion of success and brilliance. I wish all my networking encounters were this easy, natural and gratifying.

Be present

What does it mean to simply say “I am”? It means that you free yourself from your labels, objects and other forms that your ego has convinced you is your self-identity.

I remember once getting let go from my job as Vice President of Marketing Services. For weeks, I walked around in a cloud of confusion, unsure of who I really was. For so many years, I had identified myself as “Vice President of Marketing Services” and nothing more. Once that was gone, I didn’t have anything. My identity was lost. I had no value… or so I thought.

Eckhart Tolle, whose written work I am absorbed in right now, has an insightful passage in his book, “A New Earth,” that could easily be applied to business networking.

”You are most powerful, most effective, when you are completely yourself. But don’t try to be yourself. That’s another role. It’s called ‘natural, spontaneous me.’ As soon as you are trying to be this or that, you are playing a role. ‘Just be yourself’ is good advice, but it can also be misleading.” (page 108)

NetAhead

Click book for info!

“Give up on defining yourself – to yourself or to others. You won’t die. You will come to life. And don’t be concerned with how others define you. When they define you, they are limiting themselves, so it’s their problem. Whenever you interact with people, don’t be there primarily as a function or a role, but as a field of conscious Presence.” (page 109)

“In essence, you are neither inferior nor superior to anyone. True self-esteem and true humility arise out of that realization. In the eyes of the ego, self-esteem and humility are contradictory. In truth, they are one and the same.” (page 109)

Your Networking Goal for the Week

When you are networking with people this week and they ask you, “Who are you?” or “Tell me about yourself,” I want you to answer them “I am me.” That’s it. Take a deep breath and allow yourself to share yourself without the guard rails up. Trust that whatever comes up is meant to be and is perfect just the way it is. Your words are not you. Your title is not you. Your possessions are not you. Your life circumstance is not you. You are you. And you are perfect just the way you are. Share that when you next network.

kathyCopyright 2013 – Kathy McAfee. Kathy McAfee is America’s Marketing Motivator and author of the book, “Networking Ahead for Business.” In her role as an Executive Presentation Coach and Motivational Speaker, Kathy helps her clients become the recognized leaders in their field by mastering the arts of high engagement presentations and more effective networking. Learn more at her Website: MarketingMotivator.net and NetworkingAhead.com.

ljspacer

Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
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Tuesday, March 12, 2013

Make Friends! Make Introductions!

Take time to introduce your friends to others in your network. You never know the potential networking opportunities that someone’s experience, support or friendship can provide. It usually happens with the initial introduction.

Introduce2PeopleWhen introducing people to others at network gatherings, make sure your introductions include nice comments about these people. By portraying your friends in a positive manner will help them to appreciate you and feel good about themselves. An introduction doesn’t merely mean informing each person their names. Using someone’s name is a quick way to build rapport. Bringing people together on points of common interest helps them to feel more comfortable when meeting someone for the first time. Providing a brief background to each person is a good idea, because it promotes interactions for future conversations. Keep the conversation light and cheery.

Be sure to give each person enough information that they can see the common bonds they may share, and if possible give them a prompt or two to get them started with their conversation. Offer to help where you can and don’t expect anything in return.

connectingAlways show a genuine interest in other people. Be the host. Don’t be shy. Be an ice breaker. Be generous with networking information. Introduce people with style so that not only will it make the other person look good, but it will also make you look good as well. It will also help you make a lasting, good impression on other people.

I think it’s a good idea to introduce your friend to them by name then add a comment that will help establish rapport and make them feel in sync. When you do it is important to make eye contact, shake hands with people you’re introducing and to always wear your very best smile. A nice smile is the one of the first things another person will remember about you. It says “I am glad to meet you” more than any words. A firm but not too strong handshake shows you are a person worth some attention and adds some emphasis to your smile.

You might say, “Hey, I want to introduce you to my friend Devin. Devin loves to cook Italian food. He makes the best alfredo sauce I’ve ever had. Makes my mouth water every single time I think about it.” Or… “Julie loves jazz concerts like me. I know your bother is in a jazz group. Perhaps you two might like to get together.” In other words your comment doesn’t necessarily have to be about networking. You can also point out what you admire about them. When you can, give each person something to grasp or hang onto about the other.

“Want to call attention to yourself? Pay attention to other people and focus less on you!” ~ Larry James

When you meet someone and know they might be a good connection for someone you just met across the room, help make the introduction.

One of the nicest things you can do is introduce new friends to each other. They will remember you.

netHQ

Copyright © 2013 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to “Networking HQ BLOG with Larry James” and receive a fresh networking article or tip every 4th day by e-mail. Click on the “Email Subscription” link on the right under the “search” box. You can unsubscribe anytime!

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
Follow Larry’s “Relationship BLOG” at: http://CelebrateLove.wordpress.com/
Follow Larry’s “Wedding BLOG” at: http://CelebrateIntimateWeddings.wordpress.com
Follow Larry’s “Authors & Speakers” BLOG at: http://www.AuthorsandSpeakerNetwork.wordpress.com/

Friday, March 8, 2013

Gonna Be Late? Please Call Ahead!

Recently I met someone at a networking event that I wanted to get to know better. I was happy we met. She said she was excited to get together. The next day I made a follow-up call and we agreed on a time and place to meet. She said, “You’re on my calendar. I’ll see you on Wednesday.”

late2I almost always try to arrive at least 10 minutes early. When the time came for her to arrive, I waited and waited and continued to sip my soft drink, waited some more and after about 25 minutes I decided to leave.

She never showed up.

My whole attitude about her changed in that 25 minutes. I decided that I would wait for her call to see what happened.

She never called.

I know now that I would never refer a lead to her or refer her to any of my networking friends. What a shame. I saw great potential in working together.

It is so important to be reliable. It’s so important to keep your word.

When you and a friend agree to meet somewhere, don’t be late, and do not stand them up.

HOT TIP: If you’re not going to make it on time or make it at all, call them as soon as you realize it. Apologize and ask to reschedule. Don’t make them wait for you unexpectedly; it’s rude, and it is certainly not a good way to launch a potential networking friendship.

When you say you’ll do something, do it. Be someone that people know that they can count on.

netHQ

Copyright © 2013 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

Subscribe to “Networking HQ BLOG with Larry James” and receive a fresh networking article or tip every 4th day by e-mail. Click on the “Email Subscription” link on the right under the “search” box. You can unsubscribe anytime!

Subscribe to Larry’s FREE monthly “LoveNotes for Lovers” eZINE. Contact: Larry James, P.O. Box 12695, Scottsdale, AZ 85267-2695. – CelebrateLove.com

NOTE: All articles and networking tips listed in this BLOG – written by Larry James – are available for reprint in magazines, periodicals, newsletters, newspapers, eZINEs, on the Internet or on your own Website. Click here for details.

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Add Larry James as a “friend” to your Facebook page: http://www.Facebook.com/larry.james
Follow Larry’s “once daily” Relationship Tweet at: http://www.Twitter.com/larryjames
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Monday, March 4, 2013

Decent Exposure

Filed under: Networking,Self-Promotion,Stand Out in Your Group — Larry James @ 7:30 am
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If you want decent exposure to the people in your network of support… you must go out of your way to spread the good news about business networking.

speakingSpeak to networking groups. Not just networking groups, but any group that may allow you to speak. Don’t talk about your business. Let the person who introduces you do that. Write your own introduction. Be a guest speaker! It really is an effective way to get exposure for you and your business quickly.

If you’re not comfortable with public speaking, then try easing it into it with a small group like a networking mixer or luncheon. Try not to let the fear of speaking, networking and positioning yourself as an expert in your field, scare you.

What will you talk about? Prepare a 10 to 15 minute talk that goes info detail about the “Top 5” things that have benefited you the most when you network. If you have more time, present the “Top 10.” When you’re talking about something you know and are passionate about, public speaking and networking isn’t as bad as it sounds. It’s actually quite exhilarating!

Always hand out quality marketing materials – brochures, business cards, etc. – to those in attendance, complete with your contact information. If they want to contact you they will have everything they need. Meeting planners frown upon speakers who use their speaking time to promote their own business. Stick to your topic and give lots of tips.

Want to know a secret. This is how I started my professional speaking career. I spoke to any group that would have me. By the way, most groups are always looking for speakers. After a year or so, larger groups, Chambers of Commerce, Civic groups, Associations, etc., began to call me to be their featured speaker.

Always be friendly and prepared when speaking to someone who books you as a speaker or a journalist. Even if you don’t have much experience in media relations, simply being polite and offering the information a reporter needs can carry you through. Make friends with the media. Your connections will go a long way in helping you to obtain the media exposure your business needs.

speakingprogramWhile you may not want to be a professional speaker, speaking to business groups is always a decent way to get exposure for you and your business. It’s a great way to get your business noticed. Once you get proficient in presenting your talk, the next step is to volunteer your talk to radio talk shows. Blog about your networking tips. Use Twitter and Facebook to get the word out.

It works best if while offering your talk or your tips online to not try to sell YOUR services but freely give information that will help others. Keep sentences short, verbs vigorous and phrases fabulous. And keep it brief. Many pitches to media “gatekeepers” — meeting planners, journalists, TV producers or radio hosts — are done by e-mail. Contact the local media with a good story angle.

Not a speaker? Do it anyway. Over time you will perfect your talk and your confidence will grow. Afraid to talk before a group?

Dale Carnegie once said, “Do the thing you fear to do the most and the death of fear is certain!”

Once someone asks you to speak to their group do everything you can to help publicize it. Send e-mail, make calls, post your speaking engagement on Facebook, LinkedIn, Google+ and Twitter. Turn a little exposure into more press to help perpetuate a better reputation for you and your business.

With time, luck and the right tools, a small business owner can attract the attention of the local media and enjoy the benefits of good publicity.

netHQ

Copyright © 2013 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

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