Sue Clement, Guest Author
Recently, I was talking with a business owner who was grumbling that networking was a waste of time.
Every month they spend days and evening at numerous networking events but hadn’t received any new business. Much to their despair, they’ve just experienced a shrinking wallet and a growing waistline from all those eggs and sausages and rubber chickens.
Well, listen up – successful networking is more than attending a dozen events every month. Instead just pick a few that you can commit to and then invest your time to leverage it fully.
Think QUALITY over QUANTITY.
Remember networking is about building relationships – you need to be visible and make connections to get the best result from you time. If you join a group you need to go consistently enough to build the relationship. Only attending once or twice a year won’t work!
With time in such a high demand, how does one go about selecting the right networking group to join or event to attend?
The Mix of Attendees
• are they people you connect with
• do they share or service your target market
• can you comfortably pass referrals to them
• do you have anything in common with other members
• does it fit your style – professional, casual, educational, fun etc.
Convenience – if you’re joining a networking group this is essential.
• is the location easy to get to
• is the day or time one you can attend consistently
So before you join a group or run out the door to another networking event – STOP! and re-evaluate your efforts. Which have the best opportunities for you?
But don’t forget – Networking isn’t selling and it’s what happens after the event that makes the real difference.
Make a personal commitment to follow up with everyone you have a conversation with and then pick one person to have a coffee with. It’s a great way to expand your network and grow referrals. You’ll gain increased visibility, have stronger connections, leverage your time AND get more business.
Copyright © 2013 – Sue Clement. A dynamic speaker, author, referral expert, and business coach Sue Clement is known for expediting business success. With over 30 years experience in management and sales, Sue brings a depth of real world experience to her clients and audiences. After building a local employment agency from concept into a multi-million dollar enterprise, she is no stranger to the challenges of owning a business and is an expert in marketing, sales and customer service. Sue is an advocate of building powerful networks to leverage one’s success. Visit her Website at: http://www.SueClement.com/
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