Do you have a plan for keeping in touch with the billions of business cards you have laying in a stack on your desk that you collected at your last networking meeting? You do need a plan if you intend to keep in touch.
• Follow businesses you liked on their social media (LinkedIn, Twitter, Facebook, and Pinterest) business pages.
• Connect on LinkedIn with folks you met and make sure to include where you met them and maybe even something you talked about. Also, make sure you have a updated picture on your profile.
• Follow up with people when you say you’re going to and with the information you promised. Nothing’s worse then an “I’ll call you” and then never hearing from them again (sound familiar?)
“Disturb the comfortable. Get intentional. Let’s live life on purpose.” ~ Daniel Decker
• Don’t use the wrong name when you e-mail or connect with the person on LinkedIn. We have to admit, we’ve done this before when we were in a rush, but we try to never repeat that mistake.
• Compose a quick response – one that you can adjust depending upon the circulstance – to send to anyone. Next time copy and past (with adjustments, of course) and send. Keep it short. No one ever said paragraphs must be 4 or 5 sentences to be effective. Shorter paragraphs work well and can be easily digested. Cut the fluff. Be clear. Wordy is not better. It’s confusing.
• Better yet… pick up the phone! I use to be afraid to make the call. Remember, this is not a cold call… you already met them at the networking event. There is absolutely nothing to be afraid of. Ask yourself, “What is the worse thing that could happen?” Hmmm. They may not want to meet with you. If you can handle that… make the call. You can’t win them all and if you don’t make the call, you’ll never know. That, I can’t handle – not knowing does not serve me well. 😉
It’s not always comfortable to follow-up… and if you want success with networking, you have to do it anyway.
“People who ask confidently get more than those who are hesitant and uncertain. When you’ve figured out what you want to ask for, do it with certainty, boldness and confidence.” ~ Jack Canfield
Larry’s NOTE: Thank you to Jenny Klimisch, Marketing Specialist at VerticalResponse.com for the inspiration for this article. I’ve used VerticalResponse.com for many years and have always been satisfied with their excellent service!
BONUS articles: Are You Fouling Up in Your Follow Up?
Seven Steps To Building Your New Relationships Through Follow-Up
Your Networking Fortune is in Your Follow-Up!
5 Ways to Use Follow Up to Achieve Results
Easy E-mail Follow Up Plan for Networking
Copyright © 2013 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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