Networking HQ BLOG with Larry James

Monday, June 24, 2013

Designed by Apple in California…

May I have your complete attention for a few moments?

Apple’s New Ad Campaign is Focusing on Branding and Enriching Lives! I believe that the text from their ad should inspire everyone who networks.

Does what you do or does the service or product you offer enrich others?

If so, how?

Read the question again: Does what you do or does the service or product you offer enrich others?

If so, how?

If you are stumbling over all the answers that are swirling in your head about that question, you are probably not alone. We all think we know what is best – about our product or service – for our customers and clients. But do we really?

Please take time to really listen and watch the video below. Listen carefully to the words! You may want to watch it several times.


Text from another Apple Commercial.

Does what you do enrich the lives of others? How you speak about your business and about what it does to enrich the lives of others will certainly clarify the distinction you need to be aware of between success and failure. Investing in the time it takes to carefully articulate the intention of what you do when you speak to others – and to those in your network – about your business, could be the breakthrough you have long awaited.

You can speak more clearly about that which you fervently believe. There is a sense of passion about how you or your product or service can help others. People can hear the conviction in your voice.

I believe in using your influence to enrich the lives of others. When you do this in a constructive and helpful way more people will want what you have. Not just your product or service, “but what you have;” that healthy attitude, that smile that projects the confidence that comes from helping others.

I hope you know by now that that is exactly what business networking is all about… helping others.

Networking is… using your creative talents to help others achieve their goals as you cultivate a network of people strategically positioned to support you in your goals. . . expecting nothing in return! ~ Larry James


Copyright © 2013 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”

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