I repeat… Every interaction counts!
It doesn’t matter whether your interaction in face-to-face, social media, etc., because every interaction counts you must always present yourself in a professional manner.
I once told a joke in an elevator with four total strangers. Three months later one of those men heard me speak at an American Business Association regional meeting and 6 months later he hired me to present a keynote address to a group of attorneys.
Be at your best at all times. Networking is about developing close personal and business relationships. It may be a 3 minute joke in an elevator, but every interaction counts; you participate in someones life with even a brief encounter.
A reference to being at a bar on Facebook, or seen with a drink in your hand at a networking event, can, for some, be enough to have them dismiss you as someone they want to get to know. Your website, your interaction with other networkers, your social networks, your entire communication strategy, needs to come from the same place.
A bad interaction represents a fork in the road. How you present your brand is always given a thumbs up or a thumbs down. A large part of your life is interactions with other people, not only people you physically meet every day but all your digital interactions.
Whether the conversation is just saying hello to someone you don’t know in the hallway, posting a “thank you” for re-tweeting on Twitter or telling a joke in an elevator… you are being looked at and judged in every single interaction… like it or not.
You can avoid becoming a statistic by always being award of how you present yourself. You do not have to be perfect, but you do need to be at your best. It is important to make a good impression and spread positive energy. This is a most wise marketing strategy for you and your brand.
Here are 5 key tips to making the most of every interaction from Tracey Arnish, Vice President of Talent Experience, SAP:
1. Be genuine – no one wants to interact with someone pretending they are someone they are not and most people can smell a fake a mile away.
2. Know who you are and what you stand for – in every conversation there is a chance to make an impression. Be clear who you are, what you value and be able to articulate what impact you can make and what you aspire to. This will differentiate you from others.
3. Be intentional – what is the impression you want to make? As mentioned more times then I wish I walk away from conversations wondering if the other individual has any idea as to the impression they have just left with me. Think about how you want to show up to the other individual and plan for this in advance.
4. Be considerate – considerate of the other person’s time, show up on time and conclude on time, be open to their ideas and their opinions.
5. Be curious – treat every conversation as an opportunity to learn something new from someone else. By being interested and asking good questions you form a good impression with the other person and you will likely learn something new that will benefit you in the future.
Make every interaction count. Offer to be of service. Exceeding your networkers expectations should be one of your primary objectives. Allow any networking interaction to become an integral part of your branding strategy.
“Communication, interaction, and the desire to forge stronger connections through mutual benefit are the underlying building blocks of good networking. Any activity which counts on the one-way flow of information from you to the faceless masses really isn’t networking. It’s interrupting. Be aware of it and also be aware that, like other interruptions, the end result is you just might be ignored.” ~ Greg Peters
“It’s your job to be helpful!” 😉
Contact Ty Bennett on Facebook: https://www.facebook.com/tybennett
BONUS Article: Reach Out – Connect – Engage
Copyright © 2013 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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