Some people call it your elevator speech (never pitch)… I call the introduction you give to introduce yourself at a networking meeting a “30 Second Connection.”
Whatever you call it be sure you express authenticity!
The numbers, the facts, the opinions, the ideas – none of these really matter without trust. Delivering your “30 Second Connection” in person means that you have to connect with the person first of all (that means, YOU, and your material) and be completely authentic. You have to connect with what really matters, if you want it to matter to anyone else.
The most persuasive communicators inspire trust. They are authentic, and that authenticity leads their audience to action. Trust is the source of persuasion. It’s easy to get people to listen to your numbers, facts and opinions – but when they take action, it’s because they trust you.
Authenticity means that you have to connect with you. You have to believe your story, your mission, and your principles with a conviction that is contagious. That’s why energy is so important when you deliver you elevator speech.
Your “30 Second Connection” must be sincere if you wnat others to engage with you.
Authenticity is a commitment. Your powers of persuasion are linked to your ability to commit to your material. Real human connection is one of the deepest human needs that we all share; we know it when we see it and we check out when we don’t. The authentic connection is instinctual; we respond to one another at a basic, emotional level when someone is speaking from a place of truth. Your “30 Second Connection” doesn’t have to be an earth-shattering revelation as long as it’s authentic.
Larry’s NOTE: I have substituted the words “30 Second Connection” in the place of the word “pitch” in the article above. Pitching is selling. That is a giant “no-no” at a networking meeting or event. It’s better to give your “elevator pitch” or as I call it, “your 30-second connection” without making it sound like an elevator pitch. Practice saying it different ways so it doesn’t sound canned.
Copyright © 2014 – Chris Westfall. From the book, “The NEW Elevator Pitch.” Chris is a speaker, author and entrepreneur. He has appeared on CNN, ABC News, NBC and in the New York Post, among other media outlets. A former technology executive, his clients include Hewlett Packard, Lutron, Great American Insurance, REMAX, the YMCA and many others. Visit his Website at: http://TheNewElevatorPitch.com
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