However, it’s best to learn how to do it with finesse.
1. Extreme delicacy or subtlety in action, performance, skill, discrimination, taste, etc.
2. Skill in handling a difficult or highly sensitive situation; adroit and artful management: exceptional diplomatic finesse.
Many of us were taught from childhood that is was not nice to brag or boast about yourself. Bragging about you personally is not what I am talking about. I’m talking about tooting your own horn to exploit your business. Hey! If you don’t toot your own horn – who will?
Well, I give a “toot!” And so do your friends and family and some close business associates, however most of them need a little nudge to do it in a way that might be useful to you in your business. There is a chapter in my book, “Ten Commitments of Networking” called, “Ask For What You Want!”
When I asked Master Sales Trainer, Tom Hopkins, if he would care to write something nice about my networking book, he wrote, “This highly thought-provoking book will help anyone determine the areas in their lives needing fine-tuning and get moving on making positive changes!”
If I hadn’t asked? Well, I’m sure you know the answer to that.
But what about you? Do you ask for written testimonials from your customers or clients? If not, why not? Often after making a sale someone will tell us, “Wow! I’m impressed. Your customer service is excellent.” I say, “Strike while the iron is hot!” That’s a really good time to ask them if they would take a few moments to put what they just said in writing (on their own letterhead) for your future customers. Most will say yes.
It’s time to get your courage up. What is the worse thing that could happen? They might say no. If you can’t handle a little rejection now and then, perhaps you should choose another line of work.
Tell people about the good things your business does. Talk about your business strengths and how you can be mutually beneficial to your customers and the community you serve.
If you are called on to make a presentation to a group, write your own introduction. Be sure to include a few talking points that can create a little buzz for you. In other words, toot your own horn. This is often a way that you can do a little bragging and it’s not coming from you. It comes from the person who introduces you.
The truth is, most everyone likes to hear a success story. Speak your own success story in a way that has it be interesting and shows the benefits to all concerned. (People buy benefits, you know!). Be your own buzzmeister!
BONUS Articles: “How to Brag About Yourself Without Turning Others Off”
“Networking: An Opportunity for Shameless Self-Promotion”
“Sell Yourself. . . NOT Your Services!”
“The Buzz on Being a Shameless NetShaker!”
Copyright © 2014 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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