Ivan Misner, Guest Author
I’d like to share with you a story that I originally heard from one of my BNI directors, Art Radtke: “Whoopee in the Cornfields…”
The reporter asked, “What is your secret? Do you use special corn seed?”
The farmer said, “Absolutely. I develop my own corn seed, and that’s an important aspect of it.”
“Well, then, that’s your secret,” said the reporter. “You plant a type of corn that’s different from your neighbors.”
“No, I also give it to my neighbors,” said the farmer.
“You give it to your neighbors?” asked the incredulous reporter. “Why in the world would you give your award-winning corn to your neighbors?”
The farmer said, “Well, you’ve got to understand how corn is pollinated. It’s pollinated from neighboring fields. And if you’ve got fields around you that don’t have this top-quality corn, your field is not going to grow top-quality corn either. But if my neighbor’s field has this really strong corn, I have awesome corn. And that’s how I’ve won at the Nebraska State Fair the last four years in a row.”
This story is a great metaphor for how networking works. Put simply, if you’re going to be an effective networker, you need to go into networking with a commitment to helping other people because that is how you’ll be helped in return.
Larry’s NOTE: Amen to that!!
Networking is. . . using your creative talents to help others achieve their goals as you cultivate a network of people strategically positioned to support you in your goals. . . expecting nothing in return! ~ Larry James
Copyright © 2014 – Ivan Misner. Called the father of modern networking, Dr. Ivan Misner is the Founder of BNI and the senior partner for the Referral Institute. He has written nine books, including his New York Times best seller, Truth or Delusion? Busting Networking’s Biggest Myths.
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