My dear mother used to say this to me as I was learning something new. Sometimes you have to hear something more than once to begin to realize that it really works.
How many times to I have to tell you that business networking is NOT about selling! It’s about building meaningful relationships. It’s about helping others.
It is NOT about collecting business cards or making sales presentations. You cannot build trust in relationships and friendship with others if your only goal is to talk about yourself and pass out business cards.
People do not like to be talked at or sold to. While some may be polite and listen to your detailed advertising tirades, the likelihood of a follow-up is practically nonexistent.
Networking is NOT about chowing down at the snack table. If you are hungry, eat before you come to the meeting. Remember, you are there to network, not to stuff your face and miss out on opportunity.
Networking is about building a network of support. These are people who like you and trust you and are willing to step forward and help you in anyway they can. Once you establish a quality relationship with them they will most likely refer you. They are the ones who are “count-on-able.” You can count on them when you need assistance.
Also read: “Networking Defined.”
Copyright © 2014 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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