Jill Lublin and Rick Frishman, Guest Authors
When Dennis Crow of Pierce & Crow, a leading high-technology executive search firm, began his business, he had a strong background in high-tech operations, but no executive search experience. So he called upon social friends and business contacts including those who had invested in his former business. Crow told them about his new business and asked if they would introduce him to key people in their businesses.
At Crow’s request, the venture capitalist agreed to send a letter introducing Crow to his business buddies. Crow drafted a letter, which his contact edited, put it on his letterhead, and send it to forty-four of the who’s who of the venture capital community.
Within six weeks, Crow had forty-four appointments. Not only did he meet forty-four top high-tech executives, but virtually all of them had the venture capitalist’s letter sitting prominently on their desks. Although it took time and hard work to get their business, Crow credits the letter for jump-starting his business and getting it launched.
Larry’s NOTE: There are so many things for which business networking comes in handy. If you don’t have a plumber in your group, ask for references to a plumber, or a dentist, or a banker. Don’t just focus on getting business referrals. Need a baby-sitter? Need a competent grease monkey? Need a new job? Need a connection to a business executive? You should be able to find out what you want and need within 3 to 5 calls or requests to your networking connections. Need help on a community project? Just ask for what you want. Then… plan some effective follow up.
BONUS Article: Out-of-Meeting Follow Up
Copyright © 2014 – Jill Lublin and Rick Frishman. From the book, “Networking Magic.” Visit their Website at http://Networking-Magic.com/.
RICK FRISHMAN, publisher at Morgan James Publishing and Founder of Planned Television Arts (now Media Connect), has been one of the leading book publicist in America for over 36 years. Appearing on hundreds of radio shows and dozens of TV shows nationwide, including Oprah and Fox News.
JILL LUBLIN is an international speaker on the topics of Radical Influence, Publicity, Networking and referrals. She is the author of 3 Best Selling books including Get Noticed…Get Referral” (McGraw Hill) and co-author of Guerrilla Publicity (Adams Media) and Networking Magic (Morgan James).
Larry James presents networking seminars nationally and offers Networking coaching; one-on-one or for your Networking Group! Invite Larry James to speak to your group! His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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