The purpose of a “30-second connection” (some call it an elevator speech) at the beginning of a networking meeting is to help you learn more about other member’s businesses and the type of business referrals that would be helpful to them.
During that time… “it’s your job to be helpful.” 😉
You can best do that by being respectful and simply listen. Consider the possibility that you can learn a lot more about them and their business when you listen than when you speak while someone else is talking.
It has been noted that there are sometimes quite a few private conversations going on during this very important part of the meeting. During that time, it’s important to listen.
As a courtesy to the member who is telling us about them and their business, let’s remember to give them our full attention.
Part of your responsibility to other members is to weekly (not weakly) be on the lookout for opportunities to offer business referrals to other members. What is your commitment to do so? It only takes a few minutes each week to focus on a single member to give referrals to. When you listen to other member’s “30-second connections” you are better prepared to do so.
If you are not getting very many business referrals, you are probably not giving many. It you want to call attention to yourself and your business you must – not should – but MUST pay attention to others!
Larry’s NOTE: I have substituted the words “30 Second Connection” in the place of the word “elevator pitch.” Pitching is selling. That is a BIG “no-no” at a networking meeting or event. It’s better to give your “elevator speech” or as I call it, “your 30-second connection” without making it sound like an elevator pitch. Practice saying it different ways so it doesn’t sound canned.
BONUS Articles: More about “30-second connections”
Copyright © 2014 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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