Marie Forleo on “MarieTV” interviews my good friend, Bob Burg, a well known speaker, writer and consultant, about his book, “Adversaries into Allies.” They talk about 5 ways to turn adversaries into powerful allies – no manipulation needed.
In this interview, Bob talks about how business people focus too much of themselves instead of other people, how to start controlling your emotions in business situations, how to engage with people who have different person beliefs and more.
Many people tend to think about competitors as enemies or adversaries. According to Bob Burg it’s more useful and practical to visualize competitors as your allies.
“From time to time there may be situations where a customer would be better served by buying from a competitor than from you,” Burg explains. “If your true goal is to help your customers, that competitor just becomes another way you can be of service.”
Networkers may want to listen to the part about persuasion vs. manipulation. I find, much too often, networkers who tend to manipulate others to buy their goods or services. Some have not yet learned that manipulation doesn’t work. They often close doors that, with a little tact, could have opened up incredible opportunities. It’s much better to learn how to influence and persuade.
While this approach [manipulation] might at times bring us short-term results, it leaves people with a bad feeling about themselves and about us. At that point, our relationship with the person is weakened and our influence dramatically decreased. I particularly like with Bob talks about how you view adversaries — are they really your adversary? There is a better way!
The video is a 31 minute program. If you don’t have time to listen now, bookmark this page and come back when you can really listen. I’ve known Bob Burg for many years. He and I share an great interest in teaching and training the higher principles of business networking. Bob is also the coauthor of The Go-Giver, Go-Givers Sell More, It’s Not About You and (one of my favorites) Endless Referrals. As a networker, all of these books belong in you business library.
Copyright © 2014 – Bob Burg & Marie Forleo. Bob Burg is author of “Endless Referrals: Network Your Everyday Contacts Into Sales” and “The Go-Giver.” Four of Bob’s books have combined to sell over 1,500,000 copies. Visit Bob’s BLOG.
Watch Marie Forleo on “MarieTV!”
Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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