Business and personal networking is the #1 contact sport for people on the move. Networking is about building supportive personal and business relationships; it’s consistently meeting new people and making new friends, sharing ideas and having lots of fun in the process.
It is the reciprocal process of exchanging, leads, recommendations, and other valuable information, through networks of established relationships, in an effort to make business processes easier and more profitable.
It helps to establish referral networks, bolster name reputations and business branding, gain recognition and credibility, and strengthen relationship assets. Networking fuels business growth and can help further your career.
It also assists you in benefiting from who you know by leveraging your relationships to increase business opportunities, advance your career, make new contacts, and much more.
Power networkers effectively use “word-of-mouth” strategies in creative ways to attract new customers and meet new people. Word-of-mouth marketing works because it is initiated from trusted sources and shared through a network of friends, family and acquaintances. It’s also called “creating Buzz.”
Referrals and recommendations are the most effective and the least expensive form of developing new business and obtaining quality business referrals. To be effective in networking, you must be an investor in relationships. This Networking Blog will help you master the skills necessary to effectively utilize existing connections and cultivate new ones.
You would be wise to accept the following definition of business networking as your guide:
Networking is… using your creative talents to help others achieve their goals as you cultivate a network of people strategically positioned to support you in your goals… expecting nothing in return! ~ Larry James
Successful business networkers are “go-givers.” They give without the expectation of getting! They know that unfulfilled expectations always cause problems; disappointment, anxiety, frustration and sometimes, intense displeasure. To avoid these maladies, they give up their expectations and focus on giving to help others!
Your contact list is your greatest off balance sheet asset. It doesn’t take an investment of a lot of money in developing this asset, but you do need to put forth time and effort and be consistent in acquiring a robust and every-expanding business network of like-minded people. Creating and maintaining these strong connections must be one of your highest priorities. I promise this will pay dividends far beyond what you can imagine.
There is a time and a place for networking – it’s called “anytime, and any place!” Always bring your best attitude with you!
Copyright © 2015 – Larry James. Adapted from Larry’s latest book, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Larry James is a Professional Speaker, Author and Networking Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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