Here’s how to turn it around…
Jennifer Benson, Guest Author
Regardless of the need you may have, the purpose of networking is to connect with other people that you can help and that can help you. Networking connects you to resources you need to make the sale, connect the friend, promote the agenda, or just share ideas. From time to time we may begin to question whether our networking efforts are paying off.
Have you ever wondered if your networking efforts are worth the trouble? Perhaps wondering if it is working is the biggest indicator that your networking is not working. Here are five more warning signs that your networking is not working.
1. You have not received a referral this week. If you are providing service to others and you do not receive referrals all the time, something is wrong. You should receive at least one referral each week.
2. You have begun to consider cutting back on networking and spending more time cold calling. There is nothing that says desperate more plainly than the thought that you would much rather make cold calls than go to a networking event. Yet this decision is made every day by failing networkers. It is a result of not understanding danger sign number one. You should expect referrals.
3. You have a stack of cards on your desk but really cannot recall when you got them or why. Ah yes, the stack of cards that validates your attendance at numerous events. When in doubt you will take a look at that stack and remind yourself that you are networking. Unfortunately it just isn’t working for you. Maybe you don’t get referrals because you don’t follow up. Ya think that matters? (Uh, yes it does)
4. You decide which events to attend by the food and drink that will be served. This is akin to the trainer throwing in the towel when his fighter is punch drunk. (No pun intended. Of course we’re going to all the events with an open bar.)
5. People don’t recall meeting you when you call them. You aren’t remembered because you are not memorable when you tell people about you. The only way to be memorable is to be different. Like everyone else, you concentrate on telling everyone you meet about you and your company and fail to ask any questions.
If you believe your networking may be in trouble, there is good news. Turning things around is not as difficult as you might expect and the mere fact that you are thinking about becoming more successful means you have what it takes to do so. The first step in becoming a more successful networker is to begin by thinking of others first.
Most networkers fail because they focus on their needs rather than the needs of others. Begin thinking about how you can connect others and soon others will be thinking about how they can connect you. Some call this pay it forward. Others call it The Golden Rule. Treat others as you would have them treat you and you will reap a great harvest.
BONUS Articles: Two Top Networking No-Nos!
What to Do With the Business Card of a Loser
You Must Be Out of Your Mind…
ASK! – Always Allow Your Friends the Opportunity to Help You!
Making the Networking Follow-Up Call
Copyright © 2014 – Jennifer Benson. Jennifer Benson specializes in business development, leadership, entrepreneurship and finance at: Financenk.com
Larry James is a Professional Speaker, Author and Coach. He presents networking seminars nationally and “Networking” coaching by telephone or one-on-one. His latest book is, Ten Commitments of Networking: Creative Ways to Maximize Your Personal Connections! Something NEW about Networking is posted on this Networking BLOG every 4th day! Visit Larry’s Networking Website at: “Networking HQ!”
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